Day 8

NOTES:

Secession

Not crisp letter forms

Peter Barring – interesting because he was the first to give us sans serif type.

German Power Company

First guy to do a Comprehensive identity package

Pioneers the idea of not load bearing walls

New Professor obsessed with Geometric Proportions

Peter falls in love with the idea

Combining circle and the square in intervals

1907 hired by AEG

hiring someone to over see there aesthetics was rare

Logo is seen as a metaphor and it is a honeycomb

The workers are like bees and have there own jobs.

Should have Consistent logos that always be used as a metaphor

Idea of interchangeable parts first used on a tea kettle.

Different parts for different combinations

Bernard Lucia

Goes to an Art exhibition and gets inspired to repaint his house in bright colors

Being only 14 gets kicked out and tries to go out and be a painter

Starving painter whose art starts a school

Imagery is redundant

Ludwig Hohlwein did poster for the Olympics

Hitler’s big show to the supremacy

Edward Mckauhoffer presented ideas of modernism

Flat Abstractions

A.M. Cassander  is a master able poster designer

Sophisticated abstraction to explain his ideas

Futurism is

Supremitism is about art for arts sake. Arts about emotion not about objects and propaganda.

Rejects utilitarian function also rejects pictorial representation

Only good art serves purpose

THOUGHTS: 

I liked the designing of the honey comb that Peter Barring did. How he symbolized the honey comb to represent people as bees and how they each have their own job to do. I like how a lot of the designers used geometric shapes into there designs.

QUESTIONS:

No questions.

Day 7

Notes:

John Ruskin

Philosophical leader for the arts and craft movement

Social Reform

Asked “ how can u consciously structure a society so they can contain a happy and mobile society”

Beginning of Socialism

Base Idea- things are valuable simply because there beautiful.

Cathedral was the perfect union

William Morris

Designed three typefaces- Golden, Troy and Chaucer.

“Don’t put anything in your home unless it’s beautiful.”

He designed over 644 blocks, plus initials, borders, frames and title pages.

People normally remember the vine work, paper and tapestry

William Morris falls into the Arts and Crafts Movement

He is reacting to Industrialization negatively

Aubrey Beardsley

Bad boy in art, he was scandalous

His work is similar to that of William Morris

Became more of a naturalistic painter towards the end of his career

Alphonse Mucha

Job doing Litho at a print shop

Sara Bernhardt hired him to a mutli- year contract for his work

His style was dominant

Adds a lot of sexuality to his designs

Will Bradley played with abstraction, flat backgrounds but the image with dimensionality.

Abstraction to decode the image

The way the lines cut force the visual of dimensionality

Henry Vanderbelt

Art Nouveau is a younger persons art

Margaret and Francis McDonald – they are sisters

Herbert McNair

Charles Renee Macintosh

Key points- Geometric, Curvilinear Elements (curvy/flowy) Rectilinear structure (rising verticals)

Floral Motifs, symbolism (Victorian)

Commonalities between students

They all became married.

They became known for attending the Giazgo School

Designed furniture’s and interiors.

Sessionstil (Austrian) – means style

Gustav and Klimt

Coloman Moser

Go through styles rapidly

Personal Thoughts:

 It's very interesting to know that it was offensive to have sexuality within the designs of ads like that of Alphonse Mucha. Today's society is totally open about sexuality, even alittle to much to the point that nothings a secret anymore. Today should be more like it was back then. I like the idea that John Ruskin believed that a cathedral made a union between people. When i was growing up I attended Church every Sunday and people really do unite together and get along. 

Questions:

Why was sexuality so defensive back then and not now?

Why does Art Nouveau mean young art?

Day 5

NOTES:

Cave Paintings are pictorial elements and abstract.

Roman writing is closely to what we understand.

Xylography- printing with wood

Examples of block printing, Ars Memorandi 1466 and 1470

Textura, gothic, black letter are styles in block books

Gutenburg used gothic style lettering because that was the popular style.

Lots of people are working but Gutenburg puts everything together.

Punch and the Matrix. Matrix gives a negative punch.

Early example of letter-press printing – Letters of Indulgence

Fleuron’s- cast decorative elements, flourishments

Ligature-two or more graphemes make a single glyph

Swevyheym and Pannartz are the evolution to Roman Letters

Steven Daye was an amateur and near illiterate.

Louis Simonneau

Phillippe Grandjean,  specimen of Roman du Roi

Copper plate engraving flourished during 1740-1760,Robert Clee

Bodoni redesigned the roman letterforms with a more geometric and mechanical appearance. Reinvented the serif making them hairlines without brackets.

Not so much designed as composed

Leading is measured from baseline to baseline

Ephemera- transitory written and printed matter not intended to be retained or preserved.

Chromolithology applied to packaging

Product was replacing the shop keeper

Relationships are now with products instead of a “shopkeeper”

Makes products you can relate to like Aunt Jemima and Quaker Oates

PERSONAL THOUGHTS:

People back in the day use to use other materials that weren't paper for advertisements and reading. Like wood and stone. Type has evolved in the world just like everything else. People like Bodoni have taken time to "reinvent" typefaces like roman and serif. I have learned that companies use there products in a certain way to connect with customers by using figures like Quaker Oates and Aunt Jemima. People would rather choose Quaker Oates then a general brand name. 

QUESTIONS:

Why did people use only one kind of typeface when creating, like gothic?

Why did people like Bodoni reinvent typefaces? What was wrong with the original?

Why are products so more convincing to buy because they have branding like Quaker Oates?