Day 8

NOTES:

Secession

Not crisp letter forms

Peter Barring – interesting because he was the first to give us sans serif type.

German Power Company

First guy to do a Comprehensive identity package

Pioneers the idea of not load bearing walls

New Professor obsessed with Geometric Proportions

Peter falls in love with the idea

Combining circle and the square in intervals

1907 hired by AEG

hiring someone to over see there aesthetics was rare

Logo is seen as a metaphor and it is a honeycomb

The workers are like bees and have there own jobs.

Should have Consistent logos that always be used as a metaphor

Idea of interchangeable parts first used on a tea kettle.

Different parts for different combinations

Bernard Lucia

Goes to an Art exhibition and gets inspired to repaint his house in bright colors

Being only 14 gets kicked out and tries to go out and be a painter

Starving painter whose art starts a school

Imagery is redundant

Ludwig Hohlwein did poster for the Olympics

Hitler’s big show to the supremacy

Edward Mckauhoffer presented ideas of modernism

Flat Abstractions

A.M. Cassander  is a master able poster designer

Sophisticated abstraction to explain his ideas

Futurism is

Supremitism is about art for arts sake. Arts about emotion not about objects and propaganda.

Rejects utilitarian function also rejects pictorial representation

Only good art serves purpose

THOUGHTS: 

I liked the designing of the honey comb that Peter Barring did. How he symbolized the honey comb to represent people as bees and how they each have their own job to do. I like how a lot of the designers used geometric shapes into there designs.

QUESTIONS:

No questions.