NOTES:
Cave Paintings are pictorial elements and abstract.
Roman writing is closely to what we understand.
Xylography- printing with wood
Examples of block printing, Ars Memorandi 1466 and 1470
Textura, gothic, black letter are styles in block books
Gutenburg used gothic style lettering because that was the popular style.
Lots of people are working but Gutenburg puts everything together.
Punch and the Matrix. Matrix gives a negative punch.
Early example of letter-press printing – Letters of Indulgence
Fleuron’s- cast decorative elements, flourishments
Ligature-two or more graphemes make a single glyph
Swevyheym and Pannartz are the evolution to Roman Letters
Steven Daye was an amateur and near illiterate.
Louis Simonneau
Phillippe Grandjean, specimen of Roman du Roi
Copper plate engraving flourished during 1740-1760,Robert Clee
Bodoni redesigned the roman letterforms with a more geometric and mechanical appearance. Reinvented the serif making them hairlines without brackets.
Not so much designed as composed
Leading is measured from baseline to baseline
Ephemera- transitory written and printed matter not intended to be retained or preserved.
Chromolithology applied to packaging
Product was replacing the shop keeper
Relationships are now with products instead of a “shopkeeper”
Makes products you can relate to like Aunt Jemima and Quaker Oates
PERSONAL THOUGHTS:
People back in the day use to use other materials that weren't paper for advertisements and reading. Like wood and stone. Type has evolved in the world just like everything else. People like Bodoni have taken time to "reinvent" typefaces like roman and serif. I have learned that companies use there products in a certain way to connect with customers by using figures like Quaker Oates and Aunt Jemima. People would rather choose Quaker Oates then a general brand name.
QUESTIONS:
Why did people use only one kind of typeface when creating, like gothic?
Why did people like Bodoni reinvent typefaces? What was wrong with the original?
Why are products so more convincing to buy because they have branding like Quaker Oates?
No comments:
Post a Comment