Day 4

NOTES:

-Sender-going up

-Descender

-Measure type from the highest point to the lowest point.

-Base line to base line - heading measured

-In 1815 Vincent Figgins showed Two lines Pica, Antique

-1700s rounded out serif embossed for blind people

-Specimen book is a sample book of typefaces.

-1900s san serif is used for running text

-rapid production to be able to print

-costed 3 pennies then dropped to 2 or 1

-sold by subscription – newspaper

-three penny paper

-sold to bankers and people in business

-Now penny papers are geared to common people.

-To support themselves they sold ad space

-Don’t have any illustrations just blocky type on page.

-Three penny papers had names like the merchant.

-One penny names had a more general appeal like the sun

-1841 john hooper becomes the first “ad man”

-worked for newspaper placing ads

-in charge of media bides-

-“brokers of space”

-ottmar mergenthaller created the linotype machine in 1886

-very close to graphic design history

-25000 impressions in one hour on a press

-employ lots of people to get this work done

-files a patton in 1825

-hes a german immigrant

-idea about casting type in words at a time

-1886 demonstrates to editor of ny for his machine

-7 of 8 compositors the work from the linotype can compose

-American type founders company

-1889 kodak releases the average camera that anybody can use

-when photography first started out it wasn’t a good use to printing

-1861 to 1865 civil war going on and first war that’s able to be photographed

-war was an idea

-photographs are the after math of the war and criticized that the scenes were set up

-1883 photographs multiple stances of a horse

-does a horses feet ever leave the ground?

-Muybridge began motion pictures

-Born in England

-In 1872 bet was solved that horses feet do leave the ground.

-1819-1901 is victorian era

-victorian era graphics noted at aesthetic confusion

-marked as a period of having really strong religious beliefs

-Fox Talbot, title page from Pencil of Nature

-Lithography is to print from stone

-1800s invented chromolithography, with color

-ephemera

THOUGHTS:

I have learned today that back in the day three pennies was expensive to buy a newspaper. and One penny is what the common person could afford to buy one. There were two different types of newspapers. The fancier more expensive one was for the high class business people and the cheaper general one was for the average. Kind of reflects how today is. Its fascinating to know that motion pictures began because of a bet about a horse 

QUESTIONS:

How did Ottmar Mergenthaller come about creating the linotype machine? What made him want to create it? Why was the Victorian Era such a period for strong religious beliefs and why not now? Why was the graphics in such confusion only during the Victorian Era? 

Day 3

Notes:

-Greater contrast between thick and thin with typography by the Copper graves

-Bodoni  created early title page that shows influences of Rococo.

-Inspired by transitional style

-1790 Bodoni redesigned roman letters with geometric system

-More mechanical and reinvented the serif

-Idea that letter forms should be built from a limited number of interchangeable units.

-1800s fat face is extreme exaggeration of thick, isn’t type made for reading just for display fonts.

-Industrialization

-Ephemera printed material that’s not meanted to be collected or saved

-Tells u whats bein sold, what people are buying and whats going on in the world.

-Text is generally 20% and lead is measured from base line to base line

Thoughts:

It's interesting to know that people actually took the time to experiment with fonts.

Someone actually took the time to recreate the alphabet and change a certain font with his own twist. I never really thought of font being that important to someone to use their time to experiment.

I also never really knew there was a specific way to write a book because you can only use certain fonts to keep the reader comfortable while reading.

Questions:

Is there any books written that are in a different crazy kind of font?

Why did Bodoni recreate the alphabet? Was he bored?

Day 2

Notes:

-Growing middle class, students in expanding universities, increased literacy, monopoly on literacy is bein takin away from the church,

-Incunabula = baby carriage

-Refers to the first 50 years of printing

-What was the first book printed? Gutenberg Bible

-Printing was centered in Germany

-By 1500, 35 editions of 9 million books

-Typography is the major communication advance between the invention of writing and 20^th century printing.

-Exemplar – example page

Personal Thoughts:

-todays movie was very boring and alittle hard to follow along with.

- type back then had to be hand carved which must have been alot of work and glad thats not how it is today because it would really suck.

-Gutenberg was just a normal guy but he was famous 

Day 1

Today in class i've learned that everything created is pretty much just a remix of something else and everything is repeated. An influence is needed to get you started. The video we watched was about Monks and Scribes and how they wrote on lamb or sheep skin with feathers. They would always leave some form of information about themselves whether it was in the script or the illustration around it. Fonts have went from cave drawings to symbols to letters overtime.

The material was understandable and very easy to learn from because it was movies. I can concentrate more watching movies then a teacher talking for 3 hours straight.

About me

My name is Julia Dunn and I am 19. I'm obsessed with cheetah print and I have to match everything. I was born and raised in Levittown, Pennsylvania. My major is Motion Design and my dream job is to be an animator. I have an older sister who also goes to an art school for Graphic Design. I work at a diner in Jersey and I use to spend a good amount of time there making money. I still work there when I'm home. When I wasn't at work I would be with my crazy family or getting in to trouble with my friends. I'm a wild girl who loves to have fun but when it comes to my work I'm completely dedicated.