NOTES:
-Sender-going up
-Descender
-Measure type from the highest point to the lowest point.
-Base line to base line - heading measured
-In 1815 Vincent Figgins showed Two lines Pica, Antique
-1700s rounded out serif embossed for blind people
-Specimen book is a sample book of typefaces.
-1900s san serif is used for running text
-rapid production to be able to print
-costed 3 pennies then dropped to 2 or 1
-sold by subscription – newspaper
-three penny paper
-sold to bankers and people in business
-Now penny papers are geared to common people.
-To support themselves they sold ad space
-Don’t have any illustrations just blocky type on page.
-Three penny papers had names like the merchant.
-One penny names had a more general appeal like the sun
-1841 john hooper becomes the first “ad man”
-worked for newspaper placing ads
-in charge of media bides-
-“brokers of space”
-ottmar mergenthaller created the linotype machine in 1886
-very close to graphic design history
-25000 impressions in one hour on a press
-employ lots of people to get this work done
-files a patton in 1825
-hes a german immigrant
-idea about casting type in words at a time
-1886 demonstrates to editor of ny for his machine
-7 of 8 compositors the work from the linotype can compose
-American type founders company
-1889 kodak releases the average camera that anybody can use
-when photography first started out it wasn’t a good use to printing
-1861 to 1865 civil war going on and first war that’s able to be photographed
-war was an idea
-photographs are the after math of the war and criticized that the scenes were set up
-1883 photographs multiple stances of a horse
-does a horses feet ever leave the ground?
-Muybridge began motion pictures
-Born in England
-In 1872 bet was solved that horses feet do leave the ground.
-1819-1901 is victorian era
-victorian era graphics noted at aesthetic confusion
-marked as a period of having really strong religious beliefs
-Fox Talbot, title page from Pencil of Nature
-Lithography is to print from stone
-1800s invented chromolithography, with color
-ephemera
THOUGHTS:
I have learned today that back in the day three pennies was expensive to buy a newspaper. and One penny is what the common person could afford to buy one. There were two different types of newspapers. The fancier more expensive one was for the high class business people and the cheaper general one was for the average. Kind of reflects how today is. Its fascinating to know that motion pictures began because of a bet about a horse
QUESTIONS:
How did Ottmar Mergenthaller come about creating the linotype machine? What made him want to create it? Why was the Victorian Era such a period for strong religious beliefs and why not now? Why was the graphics in such confusion only during the Victorian Era?
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