Notes:
-Greater contrast between thick and thin with typography by the Copper graves
-Bodoni created early title page that shows influences of Rococo.
-Inspired by transitional style
-1790 Bodoni redesigned roman letters with geometric system
-More mechanical and reinvented the serif
-Idea that letter forms should be built from a limited number of interchangeable units.
-1800s fat face is extreme exaggeration of thick, isn’t type made for reading just for display fonts.
-Industrialization
-Ephemera printed material that’s not meanted to be collected or saved
-Tells u whats bein sold, what people are buying and whats going on in the world.
-Text is generally 20% and lead is measured from base line to base line
Thoughts:
It's interesting to know that people actually took the time to experiment with fonts.
Someone actually took the time to recreate the alphabet and change a certain font with his own twist. I never really thought of font being that important to someone to use their time to experiment.
I also never really knew there was a specific way to write a book because you can only use certain fonts to keep the reader comfortable while reading.
Questions:
Is there any books written that are in a different crazy kind of font?
Why did Bodoni recreate the alphabet? Was he bored?
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